Over the years, I've had the honor of
working with 1000's of business owners - new
and established - on many issues. The
outcome has been the creation of a process
that helps them ALL get their businesses
rejuvenated. Yes, it doesn't matter if they
are currently an $18 million dollar business
or a start up! When you don't have a
business plan you've looked at recently or a
marketing plan you use daily, the rest of
the problems are very similar - only the
dollar amount changes!
I've created the
list below to walk you through the process
I've been using with my clients for about a
year now. It works. In fact it works so
well, to help them increase income and help
them focus, that I decided to create the
You know the funny thing here? When I first completed
the steps below I remembered my time in Corporate
America and realized that if business owners (including
myself) acted just a little more like corporations - you
know the busy-ness part of business - from the start,
they'd be more profitable out of the gate. I know that
because when I work with newer business owners that is
exactly what happens. And I know it's true for more
established business owners because most often they're
missing some of the major components and there success
has been blocked.
There is no cookie-cutter process here. It's
important to determine what pieces are missing or in
need of updating and then bring those parts into the
So, if it's time for you to take your business to
heights that even you didn't imagine possible, start at
the top of this list and locate what's missing from your
Leverage your time for maximum
- Create a vision and mission for your business.
- Identify your client from hell.
- Develop a niche and ideal client profile.
- Prioritize the most important business
objectives and strategies.
- Learn how to create a propelling action plan
that helps you complete your to do list.
Develop a positive money mentality
- Learn to fully trust yourself with your
- Be able to talk about money more easily.
- Create a pricing strategy and package of
- Set your hourly, monthly and value rates.
- Confidently tell others what your fees are.
- Discover how to easily raise your rates.
- Raise your standards with your self.
- Set boundaries with others - including clients.
Design systems to monitor your
- Create compelling ways to articulate what you
- Build a follow-up system for efficient
- Design referral and affiliate systems.
- Help develop your Ideal Client Profile.
- Become comfortable networking
- Learn how to "market with integrity" using a
- Create multiple streams of small business
- Develop a hiring/firing process.
- Design important business processes.
- Build support systems that will help take you
through any situation.
Leverage Your Success With Follow-up
- Balance to assure all of the critical areas in
the company have been covered.
- Track your company's performance.
- Execute the activities you've stated in your
- Align to insure that everything is working
- Resolve issues right away that are impeding your
©2006 Maria Marsala. Helping women business owners
accelerate profits and improve productivity -- quicker,
by providing one-on-one kick-butt, No BS, practical
business and marketing coaching, consulting and
training. Download your free reports and audio when you
subscribe to "No BS Business Advice Ezine"